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Recreational Vehicles Retail Market Share 2004-2007

Winners and Losers

Market Leaders

2006 to 2007
Change in Share %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
All RV's	-	(3.3)	(0.1)	0.5	0.2	-	1.2	-	-	1.5
Motorhomes	(0.2)	0.1	-	-	0.3	-	(0.2)	(0.4)	-	0.4
Class A Motorhomes	(6.5)	0.3	-	-	0.4	-	0.6	0.1	10.0	(4.9)
Travel Trailers	-	(2.4)	0.8	(0.4)	(0.4)	-	1.1	-	-	1.3

Source: Statistical Surveys Inc. 2008

Retail Unit Market Share Leaders 2007

All RV's

Travel Trailers

Thor

27.8%

Thor

30.5%

Forest River

14.5%

Forest River

16.2%

Jayco

8.8%

Jayco

9.9%

Fleetwood

7.6%

Fleetwood

5.9%

Coachmen

3.7%

Monaco

4.2%

Winnebago

3.1%

Others

33.3%

Others

29.1%

All Motorhomes

Class A Motorhomes

Fleetwood

20.3%

Fleetwood

38.0%

Monaco

18.0%

Forest River

17.3%

Winnebago

16.4%

Starcraft

11.7%

Thor

9.7%

Jayco

11.5%

Coachmen

7.9%

Coachmen

9.9%

Others

27.7%

Others

11.6%

Retail Market Share by Segment

Retail Units
2007 Share (%)	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
All RV's	3.7	7.6	14.5	8.8	5.4		27.8	3.1		29.1
All Motorhomes	7.8	16.4			11.3		13.9	18.6		32.0
Class A		20.4			16.4		13.0	15.2	10.0	25.0
Class A Diesel
Class A Gas
Class C
Travel Trailers		5.9	16.2	9.9	4.2		30.5			33.3
5th Wheels
Folding Trailers
Source: Statistical Surveys Inc. 2008

Retail Units
2006 Share (%)	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
All RV's	3.7	10.9	14.6	8.3	5.2		26.6	3.1		27.6
All Motorhomes	8.0	16.3			11.0		14.1	19.0		31.6
Class A	6.5	20.1			16.0		12.4	15.1		29.9
Class A Diesel
Class A Gas
Class C	10.6	9.8	10.1				16.9	25.5		27.1
Travel Trailers		8.3	15.4	10.3	4.6		29.4			32.0
5th Wheels			18.3	6.3	4.3		37.6			33.5
Folding Trailers	8.1	39.4	16.3	12.1		12.0				12.1
Source: Statistical Surveys Inc. 2007

Retail Units
2005 Share (%)	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
All RV's	4.9	12.5	14.2	8.0	5.9		25.2	3.2		26.1
All Motorhomes	9.5	17.5			12.9		12.5	17.9		29.7
Class A	7.9	20.3			18.0		9.7	16.4		27.7
Class A Diesel
Class A Gas
Class C	12.5	12.2	8.8				17.8	20.6		28.1
Travel Trailers		10.6	15.2	10.2	5.1		27.3			31.6
5th Wheels			18.0	6.1	4.5		37.6			33.8
Folding Trailers	9.9	38.0	17.3	11.5		11.7				11.6
Source: Statistical Surveys Inc. 2006

Retail Units
2004 Share (%)	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
All RV's	5.4	15.3	13.3	7.3	3.4		23.5	3.7		28.1
All Motorhomes	8.7	17.9			11.7		11.3	19.0		31.4
Class A	7.1	20.9			16.7		8.6	18.2		28.5
Class A Diesel
Class A Gas
Class C
Travel Trailers	3.7	11.7	15.2	8.0			29.8			31.6
5th Wheels
Folding Trailers	11.8	38.2	16.3	11.9		10.7				11.1
Source: Statistical Surveys Inc. 2005

All RV's
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2004	5.4	15.3	13.3	7.3	3.4	-	23.5	3.7	-	28.1
2005	4.9	12.5	14.2	8.0	5.9	-	25.2	3.2	-	26.1
2006	3.7	10.9	14.6	8.3	5.2	-	26.6	3.1	-	27.6
2007	3.7	7.6	14.5	8.8	5.4	-	27.8	3.1	-	29.1
Source: Statistical Surveys Inc. 2008

All RV's
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2005	(0.5)	(2.8)	0.9	0.7	2.5	-	1.7	(0.5)	-	(2.0)
2006	(1.2)	(1.6)	0.4	0.3	(0.7)	-	1.4	(0.1)	-	1.5
2007	-	(3.3)	(0.1)	0.5	0.2	-	1.2	-	-	1.5
Source: Statistical Surveys Inc. 2008

Motorhomes
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2004	8.7	17.9	-	-	11.7	-	11.3	19.0	-	31.4
2005	9.5	17.5	-	-	12.9	-	12.5	17.9	-	29.7
2006	8.0	16.3	-	-	11.0	-	14.1	19.0	-	31.6
2007	7.8	16.4	-	-	11.3	-	13.9	18.6	-	32.0
Source: Statistical Surveys Inc. 2008

Motorhomes
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2005	0.8	(0.4)	-	-	1.2	-	1.2	(1.1)	-	(1.7)
2006	(1.5)	(1.2)	-	-	(1.9)	-	1.6	1.1	-	1.9
2007	(0.2)	0.1	-	-	0.3	-	(0.2)	(0.4)	-	0.4
Source: Statistical Surveys Inc. 2008

Class A Motorhomes
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2004	7.1	20.9	-	-	16.7	-	8.6	18.2	-	28.5
2005	7.9	20.3	-	-	18.0	-	9.7	16.4	-	27.7
2006	6.5	20.1	-	-	16.0	-	12.4	15.1	-	29.9
2007	-	20.4	-	-	16.4	-	13.0	15.2	10.0	25.0
Source: Statistical Surveys Inc. 2008

Class A Motorhomes
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2005	0.8	(0.6)	-	-	1.3	-	1.1	(1.8)	-	(0.8)
2006	(1.4)	(0.2)	-	-	(2.0)	-	2.7	(1.3)	-	2.2
2007	(6.5)	0.3	-	-	0.4	-	0.6	0.1	10.0	(4.9)
Source: Statistical Surveys Inc. 2008

Travel Trailers
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2004	3.7	11.7	15.2	8.0	-	-	29.8	-	-	31.6
2005	-	10.6	15.2	10.2	5.1	-	27.3	-	-	31.6
2006	-	8.3	15.4	10.3	4.6	-	29.4	-	-	32.0
2007	-	5.9	16.2	9.9	4.2	-	30.5	-	-	33.3
Source: Statistical Surveys Inc. 2008

Travel Trailers
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2005	(3.70)	(1.10)	-	2.20	5.10	-	(2.50)	-	-	-
2006	-	(2.30)	0.20	0.10	(0.50)	-	2.10	-	-	0.40
2007	-	(2.40)	0.80	(0.40)	(0.40)	-	1.10	-	-	1.30
Source: Statistical Surveys Inc. 2008

5th Wheels
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2004	-	-	-	-	-	-	-	-	-	-
2005	-	-	18.0	6.1	4.5	-	37.6	-	-	33.8
2006	-	-	18.3	6.3	4.3	-	37.6	-	-	33.5
2007	-	-	-	-	-	-	-	-	-	-
Source: Statistical Surveys Inc. 2008

5th Wheels
Retail Units %	Coachmen	Fleetwood	Forest River	Jayco	Monaco	Starcraft	Thor	Winnebago	Tiffin	Other
2005